Botswana's PremiumTrusted ChoiceDetergent
Experience the power of clean with Reed — the first detergent crafted to international quality standards. Packaged in premium 5L reusable containers, not single-use bags.
Why Choose Reed?
Deep Cleaning Power
Deep cleaning action removes tough stains
Gentle on Hands & Fabrics
Gentle on hands and fabrics - perfect for daily use
Long-Lasting Freshness
Long-lasting fresh fragrance after every wash
Affordable & Economical
Affordable and economical - saves you money
Practical 5KG Bucket
Practical 5KG bucket packaging
Why Reed Stands Out
We're redefining clean in Botswana — from how we manufacture to how we package.
5L Reusable Containers
Ditch the single-use bags. Our 5L containers are designed to be refilled, reducing plastic waste and saving you money.
International Quality Standards
Manufactured to rigorous international standards with premium ingredients. Every batch is quality-tested to deliver consistent, superior cleaning performance you can trust.
Premium Quality
Powerful, effective cleaning that tackles tough stains while being gentle on your clothes and kind to the environment.
Sustainable Choice
By choosing Reed, you're choosing a cleaner planet. Our refillable system means less waste, lower emissions, and a greener Botswana.
The Reed Range
Premium laundry care, packaged in our signature 5L reusable containers.
Reed Washing Powder
Powerful stain removal with a fresh, long-lasting fragrance. Perfect for all fabric types.
Reed Auto Washing Powder
Specially formulated for automatic washing machines. Low-suds, high-performance cleaning.
Reed Fabric Conditioner
Ultra-soft fabric conditioner that leaves your clothes feeling fresh and smelling amazing.
Premium Quality, Made for You
Reed was born from a simple vision — to bring Botswana its very own premium detergent, crafted with world-class quality standards.
With our own manufacturing facilities, we control every step of production to ensure you get the clean you deserve. But what truly sets us apart is our commitment to rethinking how detergent reaches your home.
Botswana
Clean That Keeps Giving
Our refillable system makes sustainable living effortless.
Buy Your First 5L
Purchase your first Reed 5L container — a premium, durable container designed for repeated use.
Use & Refill
Enjoy your detergent. When you run low, simply bring your container back to any Reed refill station or participating retailer.
Repeat & Save
Refills cost less than your first purchase. You save money, reduce waste, and keep Botswana clean — one wash at a time.
Find Reed Near You
Available at these retailers across Botswana and online.
Major Retailers
Find Reed at leading supermarkets and home care stores across Botswana.
- Choppies
- Shoprite
- Spar
- Pick n Pay
Reed Refill Stations
Visit our dedicated refill stations to top up your 5L container at a reduced price.
- Gaborone - Main Branch
- Francistown - City Centre
- Maun - Mall Location
- Coming to more locations soon
Order Online
Can't find us in store? Order direct and get Reed delivered to your doorstep.
- Free delivery on first order
- Subscribe & save 10%
- Bulk order discounts
What Botswana Says
I love that I'm supporting a local Botswana brand. The 5L container is so convenient and the detergent works better than anything I've used before!
Finally — a detergent that cares about the environment! The refill system is brilliant and saves us money. Well done Reed!
Made in Botswana, supporting our economy, AND it's better for the planet. This is exactly the kind of innovation we need!